Monday, March 30, 2009

Smirnoff Loves Hip-Hop


Or at least they love the people that listen to it, and they want to get those fine people to buy their liquor. Smirnoff has recently released a few songs to go along with their 'signature series' vodkas. I don't quite understand the pairings, but the concept is to get young artists and pair them with older artists to get a new perspective on a classic track. Now for most musical genres such actions would be enough to label the participating artists sell outs. For whatever reason, this never has applied as much to hip-hop. If someone cries sell out the inevitable response is stop hating. As Kanye claimed in 'Good Life':

 50 told me go ahead and switch the style up
 And if they hate then let them hate and watch the money pile up

True but seeing Nas up there with a Smirnoff bottle still seems strange. Isn't this the guy that almost named his album after America's most controversial word? Chalk it up to versatility. 

This one is definitely my favorite and a remix of this track is nothing new to Nas. However, despite having already done this track on his album It Was Written, he delivers a new and updated version with a different vibe. In case you were wondering, this song goes well with the Raspberry flavored vodka. 


This next one has Pacific Division paired with Nice & Smooth. Smirnoff gets a few shout outs which I'm sure makes them happy. Reppin' that Strawberry Smirnoff. So Funky. 

No comments: