#7: Freeway & Jake One - The Stimulus Package

Sometimes the familiar is best. In a new age of hip-hop where ringtones can make a rapper it's comforting, and in some ways precocious, to go back to what made hip-hop what it is. This is not to say that modern hip-hop is dead, as so many like to say, and I hope this list proves at least that. But for every album like Black Milk's Album of the Year, which strains the limits of what we thought hip-hop could do, it's important to have an album that falls back on hip-hop's traditions, a meat and potatoes album if you will.

In this age of hip-hop futurism, Freeway and Jake One have delivered that classic hip-hop meat and potato album that is full of all the genre's staples. Freeway's tough talk rhymes are laid perfectly against Jake One's head nodding beats full of soul samples. And if you had any doubt of what this album was going to sound like, Freeway and Jake One clear all doubts with the opener, 'Throw Your Hands Up', which just has a sound that seems to perfectly describe what a pure hip-hop should be.

And while the formula may seem simple, Freeway and Jake One prove that less can mean more. With the passing of Guru of Gang Starr it's becoming increasingly clear that the close relationship between rapper and producer is disappearing. Very rarely is an entire album produced by one person as artists increasingly focus on appealing to a wide audience and hire different producers to create the soundscape they desire. But it becomes clear that with Jake One producing the entirety of The Stimulus Package that the producer-rapper relationship is still incredibly important.




But this album is about more than simply trying to recapture the golden era of hip-hop. Upon one listen of this album, it's clear that it's not incredibly marketable. It wasn't going to get a whole lot of publicity and it wasn't going to garner much financial success. But Freeway lays out the purpose of the album later in the album when he raps:

I am not going to hate on the state of hip-hop
In fact, all I'm here to do is give you real rap

While a simple line, this type of work is becoming a scarce commodity. In an age when far too many rappers are trying to grab a piece of the seemingly boundless hip-hop market, Freeway and Jake One deliver something that many people are forgetting: real rap.